Verasity – The Future of Ad Fraud Prevention
In this episode, we bring you an exclusive interview with Elliott Hill, a communications director from Versaity. Elliott has worked in the crypto and blockchain space for many years and has helped grow leading projects including Chainlink and Cardano. We are thrilled to have him as a guest on the show to discuss all things Versaity, their 2022 roadmap and the innovative ways they are solving problems in the ad, Esports and NFT industries.
Verasity (VRA) is a “blockchain company looking to create an entirely new experience in esports, AdTech, and digital rights management”. They are actively solving problems in a number of areas including:
Over $160 billion is lost every year to fraudulent ad views, with advertisers effectively throwing money down the drain for views that aren’t seen by anyone. Verasity is solving this problem with VeraViews, which uses a proof of view technology to prevent fraudulent video views in a fully transparent and trustworthy way.
Verasity has also created VeraEsports, which is “creating unlimited possibilities for users at the intersection of the gaming and crypto”. Gamers can watch and compete in Esports tournaments, connect with fans and earn rewards for watching the tournaments.
Verasity is building a unique solution to solving the NFT fraud problem by using proof of view technology to authenticate the NFT and seller within its very own NFT marketplace. People will be able to buy, trade and sell NFTSs that are powered by gaming partners and this will include tournament NFTs and in-game items.
What we cover in this episode
– Everything you need to know about Verasity
– What to look out for in their 2022 roadmap
– The problems Verasity are solving in the Ad, Esports and NFT space.
– Their integration with Brightcove and what the future has in store for this partnership
– The challanges with PR and communications in the Blockchain space
– Details on nodes and their roles
– What to expect with Verasity’s NFT marketplace
Things We Mention In The Show
Follow Elliot on Twitter at https://twitter.com/block_writer
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